Project Description

Tagesschau 2025

Visitors to the IFA exhibition stand of ARD-aktuell could go on a journey into the future and try out how the Tagesschau, Germany’s leading news brand, will feel in 2025, including future technologies such as holograms / volcaps and augmented reality. The innovation department of ARD-aktuell brings the presenter in the Tagesschau 2025 directly into the living room of the viewer. Linda Zervakis could be in life in the middle of the room in 2025 and present the news content on the basis of 3D objects – events such as the rebuilding of the Notre Dame can thus be experienced directly.

The app implemented by Appsfactory enthused more than 2,700 visitors to the IFA – who has missed the opportunity can experience the Tagesschau 2025 live in the coming months at various trade fairs where ARD is represented.

Interview

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