dmexco 2019 – Unseen Reality
September 11 - September 12
Unseen Reality – How Technology Enhancement in Quality and Design Will Change the way we Think of Brands
Wednesday, 11 September 2019
14:55 – 15:25
Brands are increasingly utilizing AR and VR to make an impact. More and more people transfer themselves into alternative worlds or use these technologies as an aid for daily business. Still, there are limits to fully embracing these experiences. This session will discuss the challenges to developers, designers, brands and even consumers.
DMEXCO is the meeting place for key players in digital business, marketing and innovation.
DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. They bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda.
Sven Bliedung will be presenting at Dmexco this year.